Wanda, the owner of an online bookstore, wants to learn more about her newest contacts. What insights can Wanda find on the Audience Dashboard? Select 3 Correct Responses
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Correct answer: Tags, Email marketing engagement, Recent growth.
Why this is the answer
The Audience Dashboard provides a quick overview of key audience insights. "Tags" are visible, showing how contacts are segmented, which helps Wanda understand their interests or demographics. "Email marketing engagement" displays metrics like open and click rates, indicating how actively contacts interact with her campaigns. "Recent growth" shows the number of new subscribers over a specified period, helping Wanda track audience expansion. "Email benchmarks" are not found on the Audience Dashboard itself; they are typically accessed through campaign reports or Mailchimp's research tools to compare performance against industry averages.
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