Wang is using a combination of sponsored ads and multichannel products to help drive awareness for her product.Which of the following strategies can help Wang reach her goal?
Choose an answer
Tap an option to check your answer.
Correct answer: She can use Sponsored Brands and Streaming TV to increase awareness by exposing your brand to potential customers.
Why this is the answer
The correct answer is "She can use Sponsored Brands and Streaming TV to increase awareness by exposing your brand to potential customers." Sponsored Brands campaigns are designed to increase brand visibility by featuring a brand logo, a custom headline, and multiple products. Streaming TV ads reach a broad audience on Amazon's streaming services, effectively exposing the brand to potential customers who may not be actively searching for products. Both strategies are excellent for driving awareness. "She can use Sponsored Products and Amazon DSP Display ads to increase awareness by driving traffic to product detail pages" is incorrect because while Sponsored Products drive traffic to product detail pages, they are primarily focused on conversion for specific products rather than broad brand awareness. Amazon DSP Display ads can drive awareness, but the primary goal of driving traffic to product detail pages is more aligned with consideration or conversion phases rather than initial awareness.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed