Waze uses insights to effectively target drivers _____?

Waze Ads effectively target drivers when they are near your business or visiting your competitors. This is because Waze is a navigation app used by drivers on the road. Targeting drivers when they are in close proximity to your business allows you to influence their immediate driving decisions and direct them to your location. Similarly, targeting drivers visiting competitors provides an opportunity to sway them towards your business instead. Targeting drivers when they are at work or at home is less effective because they are not actively navigating or making immediate driving decisions. Targeting drivers when they are not using Waze is impossible, as Waze Ads are delivered within the Waze app itself.