We believe the majority—ifnotall—of your content should be capped at_____.

Twitter recommends capping most video content at 15 seconds because shorter videos are more likely to be watched to completion, leading to higher engagement and better recall. This aligns with user behavior on fast-paced platforms where attention spans are limited. While 60 seconds might seem to offer more storytelling potential, it often results in lower completion rates. 10 seconds is also effective, but 15 seconds provides a good balance between conciseness and the ability to convey a meaningful message, making it the optimal length for most Twitter video content.