Website Retargeting allows you to:

Website Retargeting, also known as remarketing, is a powerful advertising strategy that focuses on re-engaging users who have previously interacted with your website. By placing a pixel on your site, you can create audiences of past visitors and then serve them targeted ads on platforms like Reddit. This allows you to reconnect with individuals who have already shown interest in your products or services, increasing the likelihood of conversion. The incorrect options describe different advertising concepts: "Target users who have never heard of your brand" refers to prospecting or awareness campaigns, not retargeting. "Track users' browsing history across the internet" is a broader concept related to cross-site tracking, which retargeting utilizes but doesn't fully encompass. "Send personalized emails to website visitors" describes email marketing, a separate channel from display or social media advertising.