What 2 components can you add to your website to specifically capture interested shoppers' contact information and encourage them to sign up for marketing? (Select 2.)

Sign-up forms are the most proactive way to capture data. They are designed to offer a "value exchange"—the customer gives you their email or phone number, and in return, you give them something they want. These come in several styles: Popups/Flyouts: Catch a user's attention based on behavior (like staying on a page for 30 seconds).Embedded Forms: Static forms placed in your website's footer or blog sidebar.Lead Magnets: Forms specifically offering a discount code, a free guide, or a "waitlist" for a sold-out product. Consent at Checkout This is often the most high-value point of capture. As a customer is already entering their information to make a purchase, providing a pre-selected or optional checkbox to "Keep me updated on news and exclusive offers" allows you to turn a one-time buyer into a long-term marketing contact. Why it's crucial: Customers at checkout have the highest level of trust and intent. Legal Compliance: It ensures you have "Express Consent" to market to them, which is required by privacy laws like GDPR and TCPA.