What acquisition strategy involves improving your website content and design so that it appears higher up in search engine results, like Google?
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Correct answer: Search engine optimization (SEO).
Why this is the answer
SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Unlike ads, you cannot pay Google to rank you higher in SEO; you have to "earn" that spot by being the most relevant and authoritative answer to a user's query.
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