What ad formats are generally recommended for lower-funnel campaigns on Reddit?

Image, Video, and Carousel ads are generally recommended for lower-funnel campaigns on Reddit because they are visually engaging and allow for detailed product showcasing or direct calls to action (CTAs). These formats can effectively highlight product features, demonstrate usage, or present multiple offerings, driving users closer to conversion. AMAs (Ask Me Anything) and Polls are better suited for upper-funnel objectives like brand awareness and engagement, as they foster interaction but are less direct in promoting a specific product or service for immediate conversion. Text ads only, while simple, lack the visual impact needed to stand out and convey detailed information effectively in a lower-funnel context compared to rich media formats.