What ad goals can you select for website traffic campaigns?(Select all that apply)
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Correct answer: Website Visits, Linkclicks.
Why this is the answer
For website traffic campaigns on Twitter, the primary objective is to drive users to a specific website. Therefore, "Website Visits" is a direct and appropriate ad goal, as it measures the number of times users land on your site after clicking the ad. Similarly, "Linkclicks" is also a correct goal because it tracks every instance a user clicks on the ad's link, which is the immediate action leading to a website visit. "App Installs" is incorrect because it's a goal for app promotion campaigns, not website traffic campaigns. While an ad might lead to an app store, the core intent of a website traffic campaign is to direct users to a web page.
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