What advice would you give to your eCommerce client to get the most from Smart Bidding?

To maximize Smart Bidding's effectiveness, advise your eCommerce client to integrate business data like profit margins. This allows Smart Bidding to optimize for profit, a more meaningful metric than just revenue, ensuring bids align with actual business goals and profitability. Starting with manual bidding is unnecessary; Smart Bidding can learn effectively from historical data or even a cold start with appropriate settings. While lead generation is important, focusing solely on maximizing conversion volume without considering profit can lead to inefficient spending. Disregarding first-person data is incorrect; combining machine learning with valuable first-party data enhances Smart Bidding's accuracy and performance.