What allows you to measure site visits without using cookies?
Choose an answer
Tap an option to check your answer.
Correct answer: Twitter Click ID.
Why this is the answer
The Twitter Click ID (twclid) is a URL parameter appended to ad clicks that allows advertisers to measure site visits and conversions without relying on cookies. This is particularly useful in a privacy-focused landscape where cookie usage is becoming restricted. The Twitter Tracking Pixel, while used for conversion tracking, still relies on cookies to function effectively. Website tags are a general term for code snippets used for tracking, but they often incorporate cookies.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed