What amount of ratings and reviews does the AS IN selected for an Amazon DSP adwithe-commerce creative require in order to be within Amazon'sad policies?
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Correct answer: 15+reviews and a 3.5+starrating.
Why this is the answer
The correct answer is 15+ reviews and a 3.5+ star rating. Amazon DSP ad policies require ASINs used with e-commerce creatives to meet a minimum threshold of customer engagement and satisfaction to ensure a positive shopping experience. Products with fewer than 15 reviews or a star rating below 3.5 are generally considered to have insufficient social proof or potential quality concerns, making them ineligible for this ad format. The other options are incorrect because they propose higher thresholds that are not mandated by Amazon's current DSP ad policies for e-commerce creatives. While having more reviews and higher ratings is beneficial, 15+ reviews and a 3.5+ star rating is the specific minimum requirement.
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