What amount of ratings and reviews does the ASIN selected for an Amazon DSP ad with e-commerce creative require in order to be within Amazon's ad policies?
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Correct answer: 15+ reviews and a 3.5+ star rating.
Why this is the answer
Amazon's ad policies for DSP campaigns with e-commerce creative require the selected ASIN to have a minimum of 15 customer reviews and an average star rating of 3.5 or higher. This policy ensures that advertised products have established customer feedback, promoting a positive shopping experience and maintaining trust in the ads. Options with higher review counts or star ratings are incorrect because they exceed the minimum requirements, while options with lower counts do not meet the minimum threshold.
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