What analytics tool can you use to track how much traffic is coming to your site from AI citations?

GA4 (Google Analytics 4) is the correct answer because it offers robust capabilities for tracking traffic sources, including those from AI citations, through custom dimensions, event tracking, and detailed source/medium reports. You can configure GA4 to identify traffic originating from specific AI platforms or features if they pass identifiable referrer information or if you implement custom tracking parameters. Google Search Console primarily focuses on organic search performance and keyword rankings, not direct traffic source attribution from AI citations. Adobe Analytics is a powerful analytics platform but is not as widely used or as directly integrated with Google's ecosystem for this specific purpose as GA4. Semrush is an SEO and marketing toolkit, excellent for competitive analysis and keyword research, but it's not a primary real-time website analytics platform for tracking granular traffic sources like AI citations.