What are 2 benefits of creating a single main list for each channel? (Select 2.)
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Correct answer: It reduces the complexity of managing multiple lists, You can more easily create a welcome series for each channel.
Why this is the answer
Using a single main list per channel (such as one for email and one for SMS) helps keep your account organized and efficient. It reduces the complexity of managing multiple lists, preventing duplicates, confusion, and inconsistent consent tracking. It also makes it easier to create and manage welcome series for each channel, since new subscribers are all entering the same primary list.
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