What are 2 best practices for collecting and promoting customer reviews? (Select 2.)

Collecting and promoting customer reviews offers dual benefits. Firstly, reviews serve as a valuable feedback engine. By analyzing both positive and negative comments, businesses can identify areas for product improvement, enhance customer service, and refine their offerings to better meet customer needs. This continuous improvement cycle is crucial for long-term success. Secondly, reviews are powerful marketing tools. Showcasing authentic testimonials, especially those accompanied by images or videos, builds trust and social proof. This content can be integrated into various marketing channels, such as website product pages, email campaigns, and social media, to influence purchasing decisions. Posting only positive reviews is a poor practice because it lacks transparency and can erode customer trust.