What are 2 things you can do to influence your sender reputation in a positive way? (Select 2).
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Correct answer: Use double opt-in to build your subscriber list., Use an engagement-based campaign sending strategy..
Why this is the answer
Your sender reputation is a score assigned by inbox providers (like Gmail and Yahoo) that determines whether your emails land in the "Primary" inbox or the spam folder. To keep this reputation high, you must focus on quality over quantity.
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