What are 2 ways to avoid spam traps?

Archiving inactive addresses helps avoid spam traps because these addresses are often recycled into spam traps. By removing them from your active sending list, you reduce the risk of hitting these traps. Enabling double opt-in ensures that only genuinely interested subscribers are added to your list, confirming their consent and reducing the likelihood of invalid or spam trap addresses being included. Purchasing or renting audience lists is detrimental as these lists often contain spam traps, invalid addresses, and individuals who haven't consented to receive your emails, leading to poor deliverability and potential blacklisting.