What are benefits of observing which Amazon audiences are reached by your non-Amazon ads? Select all that apply.

Observing which Amazon audiences are reached by your non-Amazon ads provides valuable insights for optimizing your advertising strategy. By understanding the Amazon audience composition of your non-Amazon ad reach, you can "Test and learn; discover new audiences to reach." This data can reveal unexpected segments that respond well to your campaigns, guiding future targeting efforts. It also helps "Validate assumptions about your targeted audiences. Confirm you are reaching your intended audiences," ensuring your non-Amazon media buys are effective at reaching your desired customer base on Amazon. Finally, this analysis allows you to "Identify Amazon audiences to target within Amazon DSP," enabling you to leverage these insights to build more effective campaigns directly within Amazon's advertising platform. Creating retargeting audiences within Amazon Attribution is not a direct benefit of observing which Amazon audiences are reached; rather, it's a capability of Amazon Attribution itself once data is collected.