What are “category resources”?
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Correct answer: Lead magnets about a broad topic.
Why this is the answer
Category resources are lead magnets, such as whitepapers, e-books, or guides, that offer in-depth information on a broad topic relevant to a business's products or services. Their purpose is to attract potential customers by providing valuable content in exchange for contact information, thereby generating leads. While blog post categories organize content and videos can be informative, they are not typically designed as lead-generating assets in the same way category resources are. A list of links to helpful blog content is a content curation strategy, not a lead magnet.
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