What are custom metrics?
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Correct answer: A way to monitor data that is relevant to your campaign objectives..
Why this is the answer
Custom metrics allow advertisers to track and monitor the specific data points that matter most to their campaign goals, rather than relying solely on default metrics. By creating custom metrics, you can focus on key performance indicators (KPIs) that are directly tied to your objectives—such as app installs, re-engagement actions, or cost per conversion—making it easier to analyze performance and make informed optimization decisions.
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