What are custom metrics?

Custom metrics are a personalized reporting feature that allows advertisers to focus on the specific data points most relevant to their unique business goals. Instead of relying solely on the standard, "one-size-fits-all" data provided by the platform, users can select, combine, or calculate specific variables to highlight the Key Performance Indicators (KPIs) that define their success. By creating these custom views, you can bypass secondary data and build a streamlined dashboard that prioritizes the metrics most important to your stakeholders, such as specific conversion ratios or cost-efficiency benchmarks.