What are macro-conversions in a measurement plan?

Macro-conversions are the primary, high-value actions users take on a website that directly fulfill the overarching business objectives. These are the critical steps that indicate a user has achieved a significant outcome, such as completing a purchase, submitting a lead form, or signing up for a service. They represent the ultimate goals of the website. The metric data used to measure business success is too broad; macro-conversions are specific actions, not just any metric. Secondary website actions are micro-conversions, which are smaller steps that contribute to a macro-conversion but are not the main goal themselves. Keyboard shortcuts are irrelevant to the concept of conversions.