Generalx mobile app campaigns badge·EN·Updated 11 Jul 2026
What are mobile tailored audiences?
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Correct answer: A feature to target existing users, created automatically when app events in X are linked through a mobile measurement provider..
Why this is the answer
Mobile tailored audiences are automatically generated audiences of existing app users when app events are connected to X via a mobile measurement provider (MMP). These audiences allow advertisers to re-engage users based on their in-app behaviors, such as purchases, sign-ups, or app opens, without manually creating the audience, making campaigns more efficient and personalized.