What are Navigational keywords?
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Correct answer: They are keywords used by people trying to go to a specific website or webpage..
Why this is the answer
Navigational keywords are used when a user already knows which website or specific page they want to visit and uses a search engine to get there. For example, typing "Facebook login" or "Amazon homepage" are navigational searches. The user isn't looking for new information or products, but rather a direct path to a known destination. The other options describe different types of search intent: "Keywords used by people looking for information related to a potential purchase" describes commercial investigation keywords. "Keywords used by people who are actively shopping and close to purchase" describes transactional keywords. "Keywords used by people to get information or conduct general research not related to a purchase" describes informational keywords.
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