What are some of the KPIs you can use to determine success of your social listening strategy? Choose two answers.

Sentiment and Share of Voice are key performance indicators (KPIs) for social listening. Sentiment analysis measures the emotional tone (positive, negative, neutral) of mentions about your brand, products, or industry, indicating public perception. Share of Voice quantifies your brand's presence in online conversations compared to competitors, revealing market visibility and competitive standing. SQLs (Sales Qualified Leads) are a sales metric, not directly a social listening KPI, although social listening can indirectly contribute to lead generation.