What are the 2 list cleaning actions that can enhance the performance of your brand's list? (Select 2.)
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Correct answer: Exclude soft bounces from sends, Suppress unengaged profiles.
Why this is the answer
List cleaning helps maintain strong deliverability and engagement rates. Excluding soft bounces from sends prevents repeated delivery issues and protects your sender reputation. Suppressing unengaged profiles removes inactive contacts who are unlikely to open or click, which improves overall performance metrics and inbox placement.
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