What are the advantages of switching to GA4 from old Google Analytics versions? (check all that apply)
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Correct answer: Free advanced attribution modeling, Requires less bandwidth to track users, Mobile app data collection is built into the product, Free BigQuery integration.
Why this is the answer
GA4 offers several key advantages over Universal Analytics. Its advanced, data-driven attribution models provide more accurate insights into conversion paths, which were previously limited or premium features. The event-based data model is more lightweight and flexible, potentially requiring less bandwidth for data collection compared to the session-based model of older versions. Crucially, GA4 was designed from the ground up to unify web and app data, making mobile app tracking seamlessly integrated. Finally, GA4 provides a free, native integration with BigQuery, allowing for robust, unsampled data analysis, a feature that was either unavailable or premium in Universal Analytics.
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