What are the benefits of using in-market audiences? Select all that apply.

Explanation: The benefits of using in-market audiences include **reaching curated audiences more likely to convert in your category** and **creating an ad group that will only serve to that audience**. In-market audiences are groups of users who have shown interest or intent in specific product or service categories based on their online behavior, such as search queries, website visits, and clicks. By leveraging in-market audiences, advertisers can target individuals who are actively researching or considering making a purchase within their category, increasing the likelihood of conversions and maximizing the efficiency of their advertising efforts. Additionally, creating dedicated ad groups that exclusively target in-market audiences allows advertisers to tailor their messaging and bidding strategies specifically to the interests and needs of these potential customers, optimizing ad relevance and engagement. Conversely, the option stating that universal event tracking must be implemented is not a benefit of using in-market audiences but rather a prerequisite for certain advanced tracking and targeting capabilities. While using first-party data can enhance audience targeting capabilities, it is not inherently linked to the benefits of in-market audiences, which focus on reaching actively engaged users within specific product or service categories. Therefore, the correct benefits of using in-market audiences are the ability to reach curated audiences more likely to convert and create dedicated ad groups serving that audience.