What are the downsides of using a blog to publish evergreen content? Choose two answers.
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Correct answer: Many pages on a blog are "overhead" pages that Google won't want to index, Blog platforms show content based on age, not on importance and relevance.
Why this is the answer
Blogs present two key challenges for evergreen content. First, blog platforms are designed to display content chronologically, meaning older, evergreen posts can quickly get buried by newer, less important content, making them harder for users to find. This diminishes their long-term value. Second, blogs often contain numerous "overhead" pages like category archives, tag pages, and author profiles. While these are necessary for blog functionality, they often have thin content or duplicate content, which Google may deem low quality and choose not to index, or index with low priority. This can dilute the overall quality signal of the domain and waste crawl budget. "Blogs make publishing too easy" is not a downside; ease of publishing is generally a benefit. "Google doesn't like blogs" is incorrect; Google indexes and ranks blog content like any other website, based on quality and relevance.
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