What are the essential elements of effective brand voices?(select three)

Effective brand voices on Twitter are conversational, fostering engagement by speaking directly to the audience rather than at them. They are real-time, leveraging the platform's immediacy to participate in current trends and discussions, making the brand feel relevant and present. Finally, they embody authenticity, ensuring the brand's communication is genuine and consistent with its values, building trust and a relatable persona. While wit can be a valuable characteristic, it's a stylistic choice rather than an essential element for every effective brand voice. Not all brands need to be witty to be successful on Twitter.