What are the five types of launch categories on Twitter?

The five launch categories on Twitter are Product, Brand, Features, Message, and Promotion. These categories help advertisers frame their launch campaigns effectively. "Product" focuses on new offerings, "Brand" on identity or repositioning, "Features" on specific functionalities, "Message" on key communications, and "Promotion" on special offers or events. The incorrect options list elements that are either too broad (e.g., "videos, images, websites, apps, sales" are ad formats or objectives, not launch categories) or too specific and not encompassing the full range of launch types (e.g., "sales, services, announcements, products, promotions" misses key categories like brand and message launches).