What are the key stages in a typical online shopper's journey?

The correct answer, Introduction, Exploration, Purchase, represents a common simplification of the customer journey, particularly useful for understanding how content marketing can influence each stage. "Introduction" is where a shopper first encounters a product or brand, often through content like blog posts or social media. "Exploration" involves the shopper actively learning more, comparing options, and engaging with product pages or reviews. Finally, "Purchase" is the conversion point where the shopper decides to buy. While "Awareness, Consideration, Decision" is a very similar and widely accepted model, the provided correct answer uses slightly different terminology. "Discovery, Comparison, Transaction" and "Research, Analysis, Conversion" are also valid frameworks but might emphasize different aspects or be more detailed than the simplified model presented in the correct option.