What are the keyword phrase scores based on?

Keyword phrase scores in Semrush are based on Popularity. This reflects how frequently a keyword is searched for by users, which is a key indicator of its potential value for SEO and content creation. Higher popularity generally means more search volume and, consequently, more potential traffic if you rank well for that keyword. While Seasonality can influence a keyword's popularity over time (e.g., "Christmas gifts" are more popular in December), it's a characteristic of popularity, not the primary basis for the score itself. Accuracy isn't a direct factor in the keyword score; rather, it relates to how well a keyword matches user intent or how precise the data is.