What are the main components of the marketing funnel? (select all that apply)

The correct answers are Awareness, Consideration, and Conversion because these are the three core stages of the marketing funnel that describe how customers move from first learning about a brand, to evaluating it, and ultimately taking action or making a purchase. Awareness focuses on reaching and educating potential customers, Consideration targets engagement and intent as people compare options, and Conversion drives the final desired action, such as a sale or sign-up. Creation is not a funnel stage; it refers to producing content or assets rather than a step in the customer decision journey.