What are the prerequisites for running a Conversion Lift test? Select 2.
Choose an answer
Tap an option to check your answer.
Correct answer: Sponsored content ad, Conversion data source.
Why this is the answer
To run a Conversion Lift test on LinkedIn, you need a Sponsored Content ad because these tests measure the incremental impact of your ads on conversions, and Sponsored Content is the primary ad format for driving conversions. You also need a Conversion data source (such as the LinkedIn Insight Tag or an offline conversion upload) to track and attribute conversions accurately. Without a conversion data source, LinkedIn cannot measure the lift in conversions. Minimum cumulative campaign spend of $10,000 is not a prerequisite for running a Conversion Lift test, though sufficient spend is needed to achieve statistical significance. Lead generation forms are a type of conversion, not a prerequisite for the test itself. A/B test results are an outcome of testing, not a prerequisite for setting up a Conversion Lift test.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed