What are the three categories for objective-based campaigns on Twitter?
Choose an answer
Tap an option to check your answer.
Correct answer: Awareness, Consideration, Conversion.
Why this is the answer
The correct answers are Awareness, Consideration, and Conversion because Twitter organizes objective-based campaigns into these three categories to align with the customer journey. Awareness campaigns aim to reach and educate potential audiences, Consideration campaigns encourage engagement or interest in your product or service, and Conversion campaigns drive actions such as purchases or app installs. Video Views is a campaign type that falls under one of these objectives (usually Consideration) rather than being a top-level category itself.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed