What are the three columns in Semrush's Keyword Magic Tool you should pay most attention to while performing a keyword search?

When performing a keyword search in Semrush's Keyword Magic Tool, you should prioritize Keyword Difficulty (KD), Volume, and Intent. KD indicates how challenging it will be to rank for a keyword, helping you identify achievable targets. Volume shows the average monthly search count, revealing a keyword's popularity and potential traffic. Intent categorizes the user's purpose (e.g., informational, navigational, commercial, transactional), which is crucial for aligning your content with user needs and improving conversion rates. While CPC (Cost Per Click) is relevant for paid advertising and SERP features show what appears in search results, they are secondary to understanding a keyword's ranking potential, search demand, and user purpose for organic local search strategy. "Com." (Competitive Density) is also less critical than KD for organic strategy.