What are the three key components of a campaign's structure? Choose three.
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Correct answer: Targeting., Ad formats., Bid strategies..
Why this is the answer
The correct three components are targeting, ad formats, and bid strategies because these settings define who sees the ads, what kind of ad is served, and how Google Ads competes in the auction. Google Ads campaign settings explicitly include targeting choices such as locations, languages, and devices, along with bidding and budget controls. Google Ads also links the selected campaign type to the kind of creative used, such as text, image, or video formats. Together, these are structural campaign decisions that shape delivery and performance from setup onward
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