What are the three main components of SEO?

The three main components of SEO are On-page, Technical, and Off-page. On-page SEO involves optimizing content and HTML source code of a page, such as keywords, meta descriptions, and title tags, to improve its ranking. Technical SEO focuses on website and server optimizations that help search engine spiders crawl and index your site more effectively, including site speed, mobile-friendliness, and structured data. Off-page SEO refers to activities done outside of your website to improve its search engine ranking, primarily through building high-quality backlinks. UI, UX, and Intent are important for user experience and content strategy but are not the fundamental components of SEO itself. Paid Search, Organic Search, and Pay per Click describe different types of search marketing, with SEO falling under Organic Search, but they aren't the components of SEO. Keywords, Backlinks, and Google Ads include a core SEO element (Keywords, Backlinks) but also a paid advertising platform (Google Ads), making it an incomplete and partially incorrect grouping for SEO components.