What are the three main types of supply sources used by Amazon Ads?
Choose an answer
Tap an option to check your answer.
Correct answer: Amazon Owned & Operated (O&O), Amazon Publisher Direct, and Exchanges.
Why this is the answer
Amazon DSP supply sources include Amazon owned and operated inventory, Amazon Publisher Direct , and third-party exchanges. These sources allow advertisers to plan reach across Amazon properties and premium third-party inventory. Using multiple supply sources supports broader campaign coverage while keeping media aligned with Amazon Ads planning goals. The distinction is based on where inventory is accessed, not on ad format or general media category.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed