What are the three most important elements of your Google Business Profile that are within your control?

Your primary GBP category, keywords in your business name, and additional GBP categories are directly editable and controllable within your Google Business Profile (GBP) dashboard. These elements significantly influence how Google categorizes your business and for which searches it appears. While your business's physical location is a critical factor, it's a fixed attribute, not something you control within the GBP settings once established. User signals are important for ranking but are a result of user behavior, not a direct setting you can manipulate.