What are the three primary reporting surfaces in Amazon Ads?
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Correct answer: Report Builder, Amazon Marketing Stream, Reporting API.
Why this is the answer
The three primary reporting surfaces in Amazon Ads are Report Builder, Amazon Marketing Stream, and the Reporting API. Report Builder is a self-service tool within the Amazon Ads console for creating custom reports and downloading data. Amazon Marketing Stream provides hourly campaign performance and advertiser-attributed sales data via an Amazon S3 data lake, offering near real-time insights. The Reporting API allows programmatic access to campaign performance data, enabling advertisers to integrate Amazon Ads data into their own systems for custom analysis and dashboards. Excel exports, Email reports, and Manual downloads are methods of data retrieval, not primary reporting surfaces themselves. Dashboard only, CSV exports, and PDF reports are also specific output formats or a single interface, not the comprehensive set of primary reporting surfaces offered by Amazon Ads.
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