What are the three steps for success in cross-border advertising?
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Correct answer: Choose your connect opportunity, Select your target market, Scout your competition.
Why this is the answer
The three steps for success in cross-border advertising are to choose your connect opportunity, select your target market, and scout your competition. These steps help ensure your campaign reaches the right audience, aligns with relevant cultural and market opportunities, and is competitive within the new market, while developing new creative assets may come later as part of execution.
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