What are the three things you need to do to succeed in your auctions? Select all that apply.

To succeed in LinkedIn ad auctions, three key factors are crucial. First, bid enough to be competitive. Your bid determines your potential to win the auction and have your ad shown. If your bid is too low, your ad may not be served, regardless of its quality. Second, strive for relevant and engaging content. LinkedIn's ad platform prioritizes ads that are highly relevant to the target audience and likely to generate engagement. High relevance and engagement improve your ad's quality score, which can lead to lower costs and better placement. Third, optimize to achieve and maintain a high Click-Through Rate (CTR). A high CTR indicates that your ad is resonating with your audience and is a strong signal of relevance and engagement to the ad platform. A consistent Conversion Rate is a desirable outcome but not a direct input for auction success; rather, it's a result of effective campaign optimization.