What are the two current keyword less campaign types that marketers can use to drive incremental reach?

The selection is correct because Dynamic Search Ads and Performance Max are the two primary campaign types that allow marketers to reach audiences without the manual management of a specific keyword list. Dynamic Search Ads work by crawling an advertiser's website and automatically matching search queries to the most relevant landing page, dynamically generating headlines to fit the user's intent. Performance Max takes this "keywordless" approach even further by utilizing Google’s AI to serve ads across all of Google’s inventory—including Search, YouTube, Display, and Discover—using audience signals and website content rather than keywords to find new, high-converting customer segments. Together, these tools provide incremental reach by capturing valuable search traffic that might be missed by traditional keyword-based campaigns, ensuring that businesses can scale their visibility and performance efficiently through automation.