What are the two key use cases for when brands should always activate on Twitter? (select two)

Twitter is a powerful platform for real-time communication and engagement, making it ideal for specific brand activities. "Launching something new" is a key use case because Twitter's immediacy allows brands to generate buzz, share announcements, and engage with early adopters as news breaks. Similarly, "connecting with what’s happening" leverages Twitter's strength as a pulse of current events and trends. Brands can join relevant conversations, respond to trending topics, and demonstrate their relevance in real-time. "Selecting the right hashtags" is a tactic to improve visibility but not a primary use case itself. "Ensuring your replies contain GIFs" is a stylistic choice for engagement, not a fundamental reason for brand activation.