What are the two main types of marketing?

Advertising and content marketing are the two main types of marketing because they represent the fundamental approaches to reaching and engaging an audience. Advertising involves paid promotions to deliver a message, while content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Broadcast and digital are channels or mediums, not overarching types of marketing. Indoor and outdoor refer to physical locations for marketing efforts. Organic and owned are classifications of media (earned/unpaid vs. controlled by the brand), not primary marketing types themselves.