What are the two most common reasons why a finance company might choose to promote its app?

A finance company would promote its app primarily to increase user engagement and help users discover the app. Increased engagement means users are actively using the app for transactions, account management, or financial planning, which strengthens customer relationships and reduces churn. Helping users discover the app is crucial for expanding the user base, as new downloads are necessary for growth and market penetration. "To determine if app users have a preferred banking location" is incorrect because while app usage data might indirectly provide insights into user preferences, it's not a primary reason for promoting the app itself. "To drive phone calls to customer service through the app" is also incorrect; while an app might offer customer service contact options, the main goal of app promotion is usually to facilitate self-service and digital interactions, not to increase calls.