What are the two things you must do before creating an App Installs campaign? (selecttwo)
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Correct answer: You need to setup your M ACT Partner.
Why this is the answer
Before launching an App Installs campaign on Twitter, you must set up your Mobile Measurement Partner (MMP). An MMP is crucial for tracking app installs, in-app events, and user engagement, providing the data necessary to optimize your campaigns and measure their effectiveness. Without an MMP, Twitter cannot accurately attribute installs or measure post-install activity, making campaign optimization impossible. The option about a 4.0 app rating is incorrect; while a good rating is beneficial for user acquisition, it's not a technical prerequisite for campaign creation. Similarly, setting up an iOS Tracking Pixel is not the correct terminology or a standalone prerequisite for app install campaigns; MMPs handle the comprehensive tracking across both iOS and Android.
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